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Beauty and the Beast

Tobacco smoking is the most important preventable cause of disease in Canada, estimated to be responsible for about 48,000 deaths annually, including about 30% of those due to cancer. In 2022, there were approximately 3.8 million Canadians who smoked (12% of the population over 12 years of age).

Tobacco companies make a significant profit from the product’s sale (about $1.4 billion in in Canada in 2019). Advertising and marketing have been a prominent feature of their tactics to maintain and increase this profit. Governments have instituted several strategies to counter their tactics in order to decease tobacco smoking.

This poster exhibit has been mounted in recognition of WHO World No Tobacco Day on May 31, 2026. It contrasts two attempts to influence individuals’ use of cigarettes – magazine advertisements from the 1970s-80s targeted specifically to women and images of tobacco associated disease printed on packets in 2026.

“You’ve Come a Long Way, Baby”

The tobacco industry capitalized on the feminist movement in Canada and other western countries to advertise cigarette use.

Cigarette Package Warning Labels

Government restrictions on cigarette packaging have been introduced internationally.

鶹ýվ’s Non-Smoking Policy

The Tobacco Act requires college- and university-level educational institutions to adopt smoke-free policies.

Tobacco and the Environment

Tobacco growth, processing, use and disposal have significant environmental effects.

World No Tobacco Day

World No Tobacco Day was established by the WHO in 1987.

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