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Event

The Winning Formula - 4th edition

Wednesday, May 20, 2026
Donald E. Armstrong Building Room 365/370, 3420 rue McTavish, Montreal, QC, H3A 3L1, CA
The Winning Formula poster / Affiche pour La formule gagnante

Fourth annual conference presented by the Bensadoun School of Retail Management in partnership with the Aston Martin Aramco Formula One Team

Âé¶¹´«Ã½ÍøÕ¾â€™s Bensadoun School of Retail Management and Aston Martin Formula One are proud to present the fourth installment of their collaborative conference. This year’s event delves into the dynamic world of AI in business, engineering, and the role of female drivers in Formula One, offering students an exclusive glimpse into how these elements contribute to the team’s success.

Through insightful discussions with professionals from the Aston Martin Formula One Team and key industry partners, attendees will gain firsthand knowledge of what drives the business of F1 beyond the track.

All the details are on the BSRM website

This event is open to Âé¶¹´«Ã½ÍøÕ¾ students only.

Seats are limited!
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