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The price of groceries is rising鈥攁nd so is the number of liquidation grocery stores. Once considered a niche聽option聽for cash-strapped shoppers, liquidation grocery stores are now being used by a broader cross-section of Canadian society, according to reporting in Canadian Grocer.聽The growth of liquidation of stores like Liquidation Marie reflects broader supply chain pressures, says Yu Ma, a Professor of Marketing at 麻豆传媒网站 Desautels.

鈥淚t is a direct result of current forecasting inaccuracies,鈥� Ma says. 鈥淚t suggests traditional retailers are struggling to predict consumer behaviour post-pandemic. Once goods are in the pipe,聽it鈥檚聽often cheaper for a brand to liquidate overstock than to pay for warehouse space or reverse聽logistics.鈥� And brands are increasingly using liquidation strategically. 鈥淚nstead of seeing liquidation as a failure, they see it as a recovery valve in the current economic situation.鈥�