�鶹��ý��վ Institute of Marketing (MIM)

Canadian Retail Collective Conference in Toronto, ON

webfull — Fri, 01 May 2026 20:08:23 +0000

The Canadian Retail Collective Conference returns on May 6, 2026 in Toronto, bringing together Canada's leading retail executives, innovators, and academic researchers for a one-day forum focused on shaping the future of retail.

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Jeremy Yang

webfull — Fri, 10 Apr 2026 14:26:37 +0000

Jeremy Yang

Harvard Business School

The Adoption and Usage of AI Agents: Early Evidence from Perplexity

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Zhenling Jiang

webfull — Wed, 01 Apr 2026 18:50:44 +0000

Zhenling Jiang

The Wharton School, University of Pennsylvania

Estimating Treatment Effects under Algorithmic Interference: A Structured Neural Networks Approach

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Stefano Puntoni

webfull — Fri, 14 Nov 2025 14:23:24 +0000

Stefano Puntoni

The Wharton School, University of Pennsylvania

The Nicknaming Effect: How to Regain Control Over Autonomous Products

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Kathleen Cleeren

webfull — Wed, 29 Oct 2025 19:26:57 +0000

Kathleen Cleeren

KU Leuven

Shrinkflation – The Impact of Package Downsizing on SKU Sales

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Dr. Brent McFerran

webfull — Tue, 16 Sep 2025 18:05:59 +0000

Dr. Brent McFerran

Simon Fraser University

Limiting Accessibility: How Targeting Consumers with Disabilities Constrains Acceptable Prices for Innovations

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Johannes Boegershausen

webfull — Tue, 29 Apr 2025 15:13:32 +0000

Dr. Johannes Boegershausen

Assistant Professor of Marketing, Rotterdam School of Management, Erasmus University

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Katherine White

webfull — Wed, 16 Apr 2025 19:08:24 +0000

Katherine White

Professor of Marketing, UBC Sauder School of Business

How Can We SHIFT Consumers Towards Ethical Choices?

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Haitao (Tony) Cui

webfull — Thu, 03 Apr 2025 14:48:11 +0000

Haitao (Tony) Cui

Professor of Marketing, Carlson School of Management
University of Minnesota

“Talking without Speaking: Paid Trolls on Social Media and Court Decision”

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Lukas Maier

webfull — Fri, 21 Mar 2025 16:57:25 +0000

Lukas Maier

Assistant Professor of Marketing
WU Vienna

To encourage pro-environmental behavior make it fun

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Kristopher Keller

webfull — Wed, 19 Mar 2025 15:38:47 +0000

Kristopher Keller

Assistant Professor of Marketing, Kenan-Flagler, Business School
University of North Carolina

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Sha Yang

webfull — Mon, 25 Nov 2024 19:12:24 +0000

Sha Yang

Marshall School of Business
University of Southern California

“Driving” the Platform Growth: The Impact of Out-of-Home Advertising

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Olivier Rubel

webfull — Thu, 24 Oct 2024 19:16:26 +0000

Olivier Rubel

Professor of Marketing, Graduate School of Management
University of California

MANAGING CONFLICTS BETWEEN MARKETING AND SALES: CUSTOMER ACQUISITION IN BUSINESS MARKETS

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Yefim Roth

webfull — Thu, 05 Sep 2024 16:46:22 +0000

Yefim Roth

Haifa University

Warning: Warning labels backfire when they provide new and important information

�鶹��ý��վ Institute of Marketing (MIM) Seminar: Simon Blanchard

webfull — Thu, 22 Aug 2024 18:09:19 +0000

Simon Blanchard

Dean's Professor and Provost's Distinguished Associate Professor
Academic Director, MBA Certificate on Customer Analytics & Insights