麻豆传媒网站

(Desautels' Karl Moore): Here at 麻豆传媒网站, students certainly seem to believe climate change is a major issue for their generation鈥檚 future. Meanwhile, the vast majority of C-suite execs want to do something but sustainability is a hard sell. Existing approaches for encouraging pro-environmental behavior among consumers too often fall woefully short.

In this week鈥檚 column, my colleague Dror Etzion, Assistant Professor here at 麻豆传媒网站, explains why oblique strategies that promote sustainability indirectly may work better than those that put it front and center...